Everyone wants to be found.
But in a crowded web, how do you increase the chances of being found?
Try Google Plus.
Unless you’ve been avoiding the web for the past decade, you’ve probably come across at least one of the following web sites:
Collectively, these sites (and dozens of others) are called social media, meaning they are built upon the social connections, comments, and contributions of the users on the sites (the society, if you will). Social media sites are a great way to share information, whether about your life or about your startup. However, many of these sites are no longer indexed by the major search engines. As a result, they don’t help much for boosting your search results.
Google Plus is the exception to that rule.
So if you’re a startup, how can you use Google Plus to boost your search results? Check out this post on Search Engine Watch on Google Plus and SEO. There are some great insights in there. For instance:
The most straightforward way Google+ impacts search results is with personalization. For example, if someone is following you on Google+, the chances that they will see your posts in Google’s search results go way up.
- People who follow me on Google+ are more likely to see it.
- People who follow anyone who +1’s the content are more likely to see it.
Think about that for a moment, step by step.
- Millions upon millions have a Gmail account.
- If you have a Gmail account, Google gives you a Google Plus account by default.
- Most people stay logged in to their Gmail while their web browser is open.
- That means that they are logged in to Google+ as well.
- So that means that if you can get within someone’s circles on Google Plus, your post and content are more likely to show up for a large percentage of people searching on Google.
But wait – there’s more! The page goes on to explain a lot about SERPs (search engine results pages). You should really click over to read in detail, but here’s the bottom line:
content originally created in Google+ ranking highly in the results
For the hardcore marketing folks savvy, there’s a great analysis of PageRank flow and personalized/non-personalized SERPs, but I’ll spare further analysis of that here. The conclusion is good to review, though:
Will it be a magic pill? The next big SEO trick? No. But, it can be a powerful component of your digital marketing strategy.