Blog Archives

Startup sites – own one content topic

Q: If you’re a startup site, how can you get top visibility on search engines? A: Own one content topic When your site is small, you might wonder how you can get good traffic from the search engines. This is

Posted in marketing, startups

Does Google control your startups future?

All companies struggle to get noticed. Startups struggle even more. To that point, Google is the number one tool that startups turn to? But does Google wield too much power over your future and your marketing efforts?

Posted in business, marketing, startups

Anatomy of an effective white paper

A white paper is a great way of sharing information The web is full of content. Some content is good; some is a waste of time. As users of the web, we are constantly trying to filter good content from

Posted in marketing

Use Google Plus to get better search result placement

Everyone wants to be found. But in a crowded web, how do you increase the chances of being found? Try Google Plus. It’s free. Unless you’ve been avoiding the web for the past decade, you’ve probably come across at least

Posted in business, marketing, startups

Small business reviews – how they can help you

You run a business. You should probably monitor your business reviews online. We all know about Yelp. Many know about Angie’s list. But can you name the other 100+ business reviews’ sites? That gets very difficult, very quick. And the

Posted in business, marketing

PR strategy that gets you more coverage than SEO

You can learn a PR strategy or two that just might help Occasionally, if you’re lucky, a piece of content you write will pop onto the radar or some mainstream publication. They’ll pick it up, lots of users will see

Posted in business, marketing

Hummingbird, and SEO for startups

Here at Entiviti, we work with a lot of companies just launching products. One of the biggest questions they ask is, “How is anyone going to find this product?”. SEO is the answer, but more specifically, SEO for startups. SEO

Posted in marketing, startups

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