Blog Archives

Sharing info about FlockData

In my career, I’ve been involved in many startups, including as:

Posted in business, FlockData, startups

What VCs look for in a startup exec

What does it really take to be a startup exec? Being a startup exec is hard. I’ve done it 4 times, with mixed results. I’ll tell you one thing that I’ve written about before – you learn more from failure

Posted in business, startups

Why Founders Fail – TechCrunch on The Product CEO Paradox

If you’re a founder, building a startup, ask yourself a question. Are you a product CEO? Do all startup founders fail at some point? Which founders will fail and why? In our work at Entiviti, we help startups. We help

Posted in business, startups

Does Google control your startups future?

All companies struggle to get noticed. Startups struggle even more. To that point, Google is the number one tool that startups turn to? But does Google wield too much power over your future and your marketing efforts?

Posted in business, marketing, startups

Use Google Plus to get better search result placement

Everyone wants to be found. But in a crowded web, how do you increase the chances of being found? Try Google Plus. It’s free. Unless you’ve been avoiding the web for the past decade, you’ve probably come across at least

Posted in business, marketing, startups

Small business reviews – how they can help you

You run a business. You should probably monitor your business reviews online. We all know about Yelp. Many know about Angie’s list. But can you name the other 100+ business reviews’ sites? That gets very difficult, very quick. And the

Posted in business, marketing

PR strategy that gets you more coverage than SEO

You can learn a PR strategy or two that just might help Occasionally, if you’re lucky, a piece of content you write will pop onto the radar or some mainstream publication. They’ll pick it up, lots of users will see

Posted in business, marketing

Saas Cohort analysis

What can we learn about our customers? Is there a good way to do SaaS cohort analysis? SaaS is a different type of business than traditional software. Let’s do a quick comparison: Christoph Janz has a great post that digs

Posted in business, SaaS

A simple guide to running your business

The noted investor and entrepreneur James Altucher posted a piece on running a business on TechCrunch. The piece got a lot of positive reviews, but we took issue with some of the points raised in it.

Posted in business, startups

Post-mortem of a venture-backed startup

We on the Entiviti team have been through both bootstrapped and venture-backed startup environments. The two are very different. Let’s compare some ways. Recently, a piece ran on Medium about a the post-mortem of Sonar. Sonar was a location-based check-in

Posted in business, startups, venture capital Tagged with: , ,

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